white_paper
Home  >  WHITE PAPERS

We track emerging trends in marketing and communications

The research and resources we pour into our white papers and blog entries are driven by love for our work and by our desire to ensure our marketing solutions are always fresh and results-oriented. Our clients know that the advice we provide is based on broad knowledge and sound judgment.

Manifesto Future of B2B PR The Future of B2B PR
How technology is impacting B2B PR
MARCH 2011

How is the business-to-business public relations (B2B PR) landscape changing? How are companies measuring their new PR activities? What should companies do next in evolving their PR strategies? Includes these answers with 10 case examples and more.
Download
 
Manifesto B2B Social Engagements B2B Social Engagements
How large companies use social media tools
JANUARY 2010

Which business-to-business (B2B) companies are leading the charge in social media? What are some popular tools? What can we learn from socially engaged companies? Includes answers to these questions with research findings, 12 cases and more!
Download
 
Manifesto B2B Online Marketing B2B Online Marketing
How the Internet is changing the basics
DECEMBER 2009

With the Internet radically changing communications norms, what constitutes effective B2B marketing today? What are some recent trends in B2B marketing online? What are the implications of these trends? Includes these answers with case examples and more.
Download