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B2B Marketing in a Mobile World
Customers are going mobile - how can you?
FEBRUARY 2012
How are some businesses using mobile for business-to-business (B2B) marketing? How do they do it? What are some B2B mobile best practices? What are the techniques and tools that have produced results? Includes answers to these questions with research findings, case studies and more!
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The Future of B2B PR
How technology is impacting B2B PR
MARCH 2011
How is the business-to-business public relations (B2B PR) landscape changing? How are companies measuring their new PR activities? What should companies do next in evolving their PR strategies? Includes these answers with 10 case examples and more. |
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B2B Social Engagements
How large companies use social media tools
JANUARY 2010
Which business-to-business (B2B) companies are leading the charge in social media? What are some popular tools? What can we learn from socially engaged companies? Includes answers to these questions with research findings, 12 cases and more! |
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B2B Online Marketing
How the Internet is changing the basics
DECEMBER 2009
With the Internet radically changing communications norms, what constitutes effective B2B marketing today? What are some recent trends in B2B marketing online? What are the implications of these trends? Includes these answers with case examples and more. |
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