Portfolio
Heidrick & Struggles Inc.
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Background
As a premier global leadership advisory firm, Heidrick & Struggles wanted to enhance its current Asia Pacific website to showcase its deep knowledge of leadership issues in the region. |
Results
After benchmarking various websites, Manifesto worked closely with the Client to produce a user-friendly website that supports the firm’s brand positioning. The project included the production of video interviews with Managing Partners from the firm. |
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Blog
 | Website awards as branding tools for B2B firmsJune 24th, 2010Awards in general, bring accolades and recognition. They are also a great tool for branding. Website... | |
 | Is Augmented Reality the next big thing in marketing?May 30th, 2010Augmented Reality, or AR in short, has been around for years. Think of sports programmes on televisi... | |
 | How social media is changing how B2B companies communicateFebruary 8th, 2010Nowadays, the question seems to be not who is on Twitter, but rather, who is not on Twitter. The wor... | |
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 | Q&A: How to get the best out of your advertising agencyApril 21st, 2010Advertising agency folk are known to be a fun bunch of people, who often complain about unreasonable... | |
 | Free online marketing resources – design templatesMarch 24th, 2010Giving away information on free graphic or web design templates seems to be counter-intuitive, but w... | |
 | Free online marketing resources – stock photographsMarch 19th, 2010Here, we begin a series of blog entries where we list all sorts of free and useful resources for B2B... | |
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 | Improve your site’s rankingJuly 28th, 2010In case you haven’t already heard, top SEO experts from around the world collectively say that... | |
 | 10 tips on optimising online press release distributionsJuly 27th, 2010It is quite easy to get advice on how to write a decent press release, from what to do with the firs... | |
 | How professional services firms use TwitterApril 27th, 2010The media has been abuzz about the Twitter phenomenon, especially after it announced its plans to mo... | |
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 | Q&A: PR crisis management and the face of your spokespersonOctober 31st, 2009In advertising, you have the option to choose from dozens of models to be the ‘face of your br... | |
 | Q&A: Pros and Cons of online researchAugust 28th, 2009Looking for some advice on when to conduct online research, what factors to consider and how to ensu... | |
 | How to moderate focus groups effectivelyJuly 22nd, 2009Focus groups are used to test brand concepts, new products and solutions, topics or advertising. Suc... | |
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