Portfolio
Global Intelligence Alliance
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Background
GIA had planned to upgrade their global website, but needed a strategic message and content advisor to work with their website designer in Finland. |
Results
Manifesto first led a global brand survey and conducted interviews with the client’s international business development directors, in order to derive key messages that were focused on GIA’s key stakeholders. We subsequently helped develop the copy for the website as well as their online email campaigns. |
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Blog
 | Website awards as branding tools for B2B firmsJune 24th, 2010Awards in general, bring accolades and recognition. They are also a great tool for branding. Website... | |
 | Is Augmented Reality the next big thing in marketing?May 30th, 2010Augmented Reality, or AR in short, has been around for years. Think of sports programmes on televisi... | |
 | How social media is changing how B2B companies communicateFebruary 8th, 2010Nowadays, the question seems to be not who is on Twitter, but rather, who is not on Twitter. The wor... | |
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 | Q&A: How to get the best out of your advertising agencyApril 21st, 2010Advertising agency folk are known to be a fun bunch of people, who often complain about unreasonable... | |
 | Free online marketing resources – design templatesMarch 24th, 2010Giving away information on free graphic or web design templates seems to be counter-intuitive, but w... | |
 | Free online marketing resources – stock photographsMarch 19th, 2010Here, we begin a series of blog entries where we list all sorts of free and useful resources for B2B... | |
| Archive | ||
 | Improve your site’s rankingJuly 28th, 2010In case you haven’t already heard, top SEO experts from around the world collectively say that... | |
 | 10 tips on optimising online press release distributionsJuly 27th, 2010It is quite easy to get advice on how to write a decent press release, from what to do with the firs... | |
 | How professional services firms use TwitterApril 27th, 2010The media has been abuzz about the Twitter phenomenon, especially after it announced its plans to mo... | |
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 | Q&A: PR crisis management and the face of your spokespersonOctober 31st, 2009In advertising, you have the option to choose from dozens of models to be the ‘face of your br... | |
 | Q&A: Pros and Cons of online researchAugust 28th, 2009Looking for some advice on when to conduct online research, what factors to consider and how to ensu... | |
 | How to moderate focus groups effectivelyJuly 22nd, 2009Focus groups are used to test brand concepts, new products and solutions, topics or advertising. Suc... | |
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