Q: How can we make use of social media for our PR activities?
Create quote-worthy material that your target audiences would want to pass on
- Review the company’s sales goals
- Select business themes that can act as door openers for the sales teams based on these goals
- Consider tying up with a media outlet or complementary company that reaches the same target market
- Schedule a series of quick insights into current trends by industry experts
- Set up various company pages on various social media sites such as LinkedIn, slideshare and articlesbase
- Post the insights onto the company’s website and promote it through various social media sites
- Develop a global database of customers, journalists and bloggers
- Email the insights to the database together with social media links
Results: A steady increase in the number of new contacts through social media which the sales team can follow up on
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