Q: How can we generate media articles that can be used as sales tools?
Publish articles or clippings that mention your clients’ names so it comes up in their media monitoring
- First, identity the primary and secondary target customers
- Develop a rating tool that will compare companies within target customer groups (such as comparing the “vitality” of various international companies by measuring how much the region has contributed to their overall business performance in the past year)
- Conduct secondary research and develop a different list of company rankings per industry a month
- Negotiate a regular feature in an Asia Pacific-based media outlet
- Provide interesting findings and quotable facts
Results: Increased awareness of the company and sales leads as other companies request for more information on their own rankings
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