Q: How do we develop media relations from the ground up?
Start by conducting some very thorough research to tailor your company’s key
messages to the region
- Review the key messages for the company
- Interview spokespersons for the region for a thorough understanding of their areas of interest, key selling points and individual unique talking points
- Collate and review stories by the company from other regions
- Research reports, articles, white papers and studies published by competitors
- Conduct a media scan of relevant industries, countries and topics
- Build a list of local business and international trade media
- Develop a list of 2-3 stories that are tailored to the Asia Pacific region monthly for a strong pool of ideas and media pitches
Results: Exceeded the client's expected media coverage a month
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