Manifesto, the specialist Asia Pacific business-to-business (B2B) marketing consultancy, has been appointed as the global marketing consultancy for Global Intelligence Alliance (GIA).

Through its rapid global expansion with several mergers and acquisitions in 2008, GIA - a strategic market intelligence and advisory firm - saw an opportunity to build upon the company’s strengths around the world and help consolidate its global marketing strategy. In 2008, it began looking for a B2B marketing consultancy with diverse capabilities that could advise it.

After several rounds of evaluations, Manifesto was commissioned to work closely with GIA to define its top stakeholders, benchmark the firm and define its global brand strategy. Manifesto will also advise GIA on the most effective communication channels to generate strong business leads.

Manifesto is a marketing and communications consultancy, with a single-minded focus on getting results for our clients. Based in Hong Kong, our team comprises of dedicated and experienced marketing professionals with management consulting, branding, media and advertising agency backgrounds. We are experienced problem-solvers who turn strategic marketing advice into creative solutions and results, for both international and Asia Pacific clients. For more information, please visit www.manifesto.com.hk

Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customised solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory. Today, we are the preferred partner for organisations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enable our customers to make better-informed decisions worldwide.