Manifesto, the specialist Asia Pacific marketing consultancy, announced its official launch today. The primary focus of the boutique agency is to serve the marketing needs of business-to-business (B2B) companies in the professional and financial services as well as the information technology and high-end luxury companies. Manifesto has since secured its first client, Fusion Consulting, an Asia Pacific business intelligence consultancy.

“There is a demand for marketing partners who understand the customers of their customers, particularly within the B2B or professional services space. There are very few specialised courses in B2B marketing in Asia, and it takes experience in having worked in a business consulting background, plus cutting your teeth in the world of advertising, to advise clients on how to improve their creativity and return on their marketing dollar,” said Jennifer Tow, founder of Manifesto. “ROI is the buzzword at many global agencies right now, but not all are necessarily all-rounded in their execution. We aim to deliver value-for-money and results-driven solutions so that marketing directors have something exciting to show for their efforts at the end of the day.”

Peter Read, Director at Fusion Consulting, added, “We commissioned Manifesto during their start-up phase, before they officially launched and found them to be very easy to work with. They really listened and understood what we needed. They have a core team of experienced professionals who work with a network of qualified freelancers around the region. Marketing programmes turn around very quickly and cost-effectively. I highly recommend them!”

Manifesto is a marketing and communications consultancy, with a single-minded focus on getting results for our clients. Based in Hong Kong, our team comprises of dedicated and experienced marketing professionals with management consulting, branding, media and advertising agency backgrounds. We are experienced problem-solvers who turn strategic marketing advice into creative solutions and results, for both international and Asia Pacific clients. For more information, please visit www.manifesto.com.hk

Fusion Consulting is a business intelligence consultancy providing clear strategic advice on Asia-Pacific markets. With offices in Shanghai, Hong Kong and Singapore, and a network of 600 industry-specialist consultants in 14 countries, the company conducts custom research and consulting to help companies understand their markets, compete more effectively and grow into new areas of opportunity.

(Fusion Consulting went global in June 2009 after merging with Global Intelligence Alliance. Manifesto continues to consult for the global company.)