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March 2011 |
Research shows that a well communicated corporate mission and purpose can impact financial performance by more than 17%. Companies with very effective internal communications programmes generate 47% higher returns for shareholders.
Business-to-business (B2B) companies are changing the way they interact with their customers and build relationships. Many as asking: Does my company really need to do something beyond the traditional models of PR? Do I actually understand what’s happening in the changing media landscape? How exactly is B2B PR changing? How do I develop a B2B PR strategy that is just right for my business? What kind of metrics should I have?
Manifesto releases its latest white paper to answer these questions and more, with the help of case studies and online research conducted in February 2011.
About Manifesto
Manifesto is a marketing and communications consultancy, with a single-minded focus on getting results for our clients. Based in Hong Kong, our team comprises of dedicated and experienced marketing professionals with management consulting, branding, media and advertising agency backgrounds. We are experienced problem-solvers who turn strategic marketing advice into creative solutions and results, for both international and Asia Pacific clients. For more information, please visit www.manifesto.com.hk
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