| With the arrival of one of the world’s most advanced light twin helicopters, the Bell 429, in Hong Kong and China as part of an Asia Pacific road show in September, Manifesto was tasked with generating as much news coverage as possible across business, lifestyle and aviation media within a very ambitious time frame.
By assisting the client with strategic messaging, media relations, media training as well as logistical support and event management, Manifesto’s efforts ensured the client’s expected media mentions were exceeded by over 80%. The Bell 429 was featured in all the major newspapers and magazines in Hong Kong and China as well as the Financial Times, TVB News, Phoenix television and Forbes China.
“Manifesto has worked closely with us as an integral member of our team. They delivered the services we engaged them for (plus a lot more value add), engaged us like a business partner, and were quick in learning the intricate and complex details of our industry in a very short period of time, while contributing refreshing ideas,” attested Mr. CM Hwang, Business Development Manger for Bell Helicopter.
“Their participation in our demo tour of a brand new product under very challenging conditions in Hong Kong and China enabled our entire team to focus on what we really needed to do; it is the first demo tour in my 15-year career working with marketing agencies where I was not being pulled in multiple directions - Manifesto were right there beside us, every single step of the way,” said Mr. Hwang.
About Manifesto
Manifesto is a marketing and communications consultancy, with a single-minded focus on getting results for our clients. Based in Hong Kong, our team comprises of dedicated and experienced marketing professionals with management consulting, branding, media and advertising agency backgrounds. We are experienced problem-solvers who turn strategic marketing advice into creative solutions and results, for both international and Asia Pacific clients. For more information, please visit www.manifesto.com.hk
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