Manifesto was commissioned to develop the website strategy for GIA in 2009 and over the course of 12 months, helped increase the number of unique visitors to the strategic market intelligence and advisory firm’s website by a hundred-fold. It achieved this by advising on the website infrastructure, contents, search engine optimization, social media, online marketing and digital design elements. Manifesto has also helped write almost all of the contents on the website, from the corporate and career pages to the industry bulletins and newsletters.

The global website is now a key source of new sales and media inquires for GIA across all its 13 offices, from New York and London to Sao Paulo and Shanghai.

“Manifesto has been instrumental in helping us to create the winning design for the GIA site, as well as making us score high on the Ease of Use category. The GIA home page has also recently been revamped based on Manifesto’s consultation in order to enhance intuitiveness and usability. As a result, the volume of search engine hits has notably increased and the site is generating a healthy volume of customer inquiries,” said Elisa Tiensuu, Vice President, Market & Channel Development at GIA.

The WebAward Competition names the best Web sites in 96 industries while setting the standard of excellence for all website development. Entries are judged on the following seven criteria on a scale of 0-10 points.

The GIA website was given very high scores across all the judging criteria.

Manifesto is a marketing and communications consultancy, with a single-minded focus on getting results for our clients. Based in Hong Kong, our team comprises of dedicated and experienced marketing professionals with management consulting, branding, media and advertising agency backgrounds. We are experienced problem-solvers who turn strategic marketing advice into creative solutions and results, for both international and Asia Pacific clients. For more information, please visit www.manifesto.com.hk