| People are hooked on mobile communication. Mobile is a gift to B2B companies looking for new ways to strengthen existing relationships and build new links with busy and often overworked customers. Above all, mobile is personal, and that makes it ideal for permission-based marketing. How are some businesses using mobile for business-to-business (B2B) marketing? How do they do it? What are some B2B mobile best practices? What are the techniques and tools that have produced results? A newly launched white paper by Manifesto seeks to answer these questions and more, with the help of case examples and online research conducted in January 2012. For the free white paper, please visit the Manifesto website. About Manifesto Manifesto is a marketing and communications consultancy, with a single-minded focus on getting results for our clients. Based in Hong Kong, our team comprises of dedicated and experienced marketing professionals with management consulting, branding, media and advertising agency backgrounds. We are experienced problem-solvers who turn strategic marketing advice into creative solutions and results, for both international and Asia Pacific clients. For more information, please visit www.manifesto.com.hk |
White paper on B2B mobile marketing trends is launched |
