Chevron was keen to review the effectiveness of its promotional campaigns for its top range of motor oil, Caltex Havoline, and commissioned Manifesto to conduct the desk and field research required to address this.

After site visits to Caltex petrol stations all across Hong Kong, interviews with both office and station staff, as well as statistical analysis of past marketing campaigns, Manifesto was able to advise the Client on how to better utilise its marketing dollars with programmes that would generate greater sales.