Q: How do we showcase our own brand and the one we represent?
Make your corporate logo the key focus but present the brand represented with product photos
- Review all existing company and product brand messages, and outline similarities and distinctions
- Profile groups of typical website visitors
- Sketch out typical user journeys and identify priority information
- Develop sample information architectures and wireframes and select the one that is most suitable (showcase the company information on the top menu and the brand information on a separate navigation)
Results: A user-friendly website and positive feedback from users
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