Q: How do we present two different businesses on one website?
List the different service offerings under each business clearly on the home page, so to allow different users quick access to the information they need without confusion
- Conduct extensive interviews with the founder to understand how each business is complementary yet different
- Conduct a key word search
- Benchmark competitor sites for key words and business descriptions
- Create a clear and easy-to-reference information architecture but keep the images similar so they are seen to belong to the same company
- Ensure search engine optimisation (SEO), optimal user journeys and scalability for future business expansion
Results: A user-friendly website and positive feedback from users
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