Q: How do we structure our website for optimal user journeys?
Review your website statistics and track how current users navigate the site
- Prioritise the target audiences
- Review the company’s brand architecture and key messages
- Conduct user surveys to better understand typical user journeys
- Develop test wireframes for various information architectures for testing
- Ensure that the most popular information would be reached by two clicks or less
Results: Substantially improved click-through rates, time spent on site and number
of new contacts following the website revamp
> Read testimonials Q: How can our product website address different audiences?
Present the key product benefits for different audiences with clear language and graphics
- Interview the sales teams to understand what are the typical concerns and buying behaviors of all those who influence and/or make the final purchasing decisions at customer organisations
- Review all existing product collateral and any awards, product reviews or studies
- Recommend customer videos and logos
- Create an information flowchart with all available information
- Seek to demonstrate features and benefits with easy-to-understand facts, images and conceptual diagrams
- Plan the information architecture for a web 2.0 site
- Work with the client's global design agency to present the product information that would be in line with the corporate brand expression
- Write the website copy to address the website visitor directly
Results: A highly user-friendly product website that has been exceptionally well received by the global sales team
> Read testimonials
