Q: How can we attract more website traffic after a design revamp?
Create different sections of the website that are targeted at specific target markets and give them an impetus to visit the website
- Review the website statistics to identify top sources of visits and most visited pages
- Review the most effective search terms
- Interview clients and consultants for their feedback on how they use the website
- Break down the audiences into specific target groups for a more effective, targeted campaign
- Profile each target group and identify the typical reasons they visit similar websites
- Develop a list of key search terms and topics addressing these markets
- Enlist researchers and writers to produce reports and articles based on expected market changes for each target group and repeat the key search terms in the copies
- Ensure a search-friendly website architecture
- Develop email campaigns with tailored and targeted messages for each group to lead them to the website
- Retain the old urls as much as possible but review the alternative tags and other SEO related elements
- Launch email campaigns once the new website design has been tested and gone live
Results: 120% rise in traffic as a result of the new design
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