Q: How do we create a cost-effective premium invitation for 12 CEOs?
Source for existing high-quality materials and combine them to great effect
- Brainstorm ideas that will represent the event in a creative yet elegant manner – in this case, the idea was to bring a “piece of the action” to the CEOs who were invited to participate in private golf clinics, with imitation grass
- Source for interesting materials and elegant packaging
- Customise the invitation with 12 cards with personalised names
- Personally deliver the invitation to the 12 CEOs
Results: Very positive responses to the invitation
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