How do we accommodate different types of content for easy update?
Sort out the contents into easy-to-reference sections
- Compare the contents and create different sections to include either standard text such as addresses, or customised text like country office descriptions
- Differentiate each country by different colours
Results: A clean and clear format that is standardised yet tailored to each country
> Read testimonialsQ: How can we best illustrate a new product’s benefits?
Simplify the concepts and explanations as much as possible
- List all the features and benefits in point form
- Write the copy in a way that any layman can understand
- Illustrate how it works through charts
- Ensure that all regional contacts for further information are included
Results: An easy to understand and effective sales tool
> Read testimonialsHow can we create a sales kit that changes for different meetings?
Use Microsoft Office PowerPoint to create outstanding A4-sized leaflets that can be easily updated and printed on the spot by different sales staff
- Review the marketing goals and key messages for the product
- Interview different country heads to understand their sales needs and what questions their customers tend to ask
- Review all existing corporate and marketing materials to ensure consistency in how the product should be presented
- Shortlist the most pertinent and important information for all Asia Pacific markets
- Create various charts and tables that help the sales staff to communicate the key selling points of the product which they can pick and choose from
- Collate all the information in a PowerPoint format
Results: A marketing tool that looks very much like any professional product leaflet but which can be tailored for each market
> Read testimonials
