Portfolio

Fusion Consulting

Marketing programmes

Background

Manifesto was commissioned to provide integrated marketing solutions to Fusion Consulting that have had a direct impact on sales, ranging from search engine optimisation to public relations (shown above) and lead generation.

Results

The marketing consulting provided by Manifesto accounts for over 40% of all Fusion Consulting’s new business year-on-year.

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Tips & Notes
  • Marketing
  • Creative
  • Online
  • Research
  How social media is changing how B2B companies communicateFebruary 8th, 2010Nowadays, the question seems to be not who is on Twitter, but rather, who is not on Twitter. The wor...
  Tips from a B2B marketing agencyOctober 8th, 2009“What’s the difference between B2B and B2C marketing?” was the question we were recently a...
  Q&A: How to create a successful CSR programmeAugust 28th, 2009You’ve been allocated a budget to set up your company’s corporate social responsibility (CSR...
 
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  10 creative brainstorming tipsJuly 17th, 2009Do your brainstorming sessions seem to lack inspiration? Successfully brainstorming for disruptive a...
  Q&A: Optimising B2B videos for SEOJuly 10th, 2009Search for any random topic on Google these days, and you’ll most likely find at least two videos ...
  Ads by Professional Service CompaniesApril 17th, 2009Accenture has spent millions of dollars on their “Perform like a Tiger” advertising campaign.  ...
 
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  Non-Latin domain names for B2B websitesFebruary 23rd, 2010The announcement by the Internet Corporation for Assigned Names and Numbers (ICANN) in late 2009 tha...
  The state of B2B corporate blogsJanuary 28th, 2010How have corporate blogs evolved? Not very much is probably a fair assessment. According to the Fort...
  How to improve SEO with your social media releaseNovember 26th, 2009Is the practice of sending traditional press releases still viable, or even enough? More and more pe...
 
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  Q&A: PR crisis management and the face of your spokespersonOctober 31st, 2009In advertising, you have the option to choose from dozens of models to be the ‘face of your br...
  Q&A: Pros and Cons of online researchAugust 28th, 2009Looking for some advice on when to conduct online research, what factors to consider and how to ensu...
  How to moderate focus groups effectivelyJuly 22nd, 2009Focus groups are used to test brand concepts, new products and solutions, topics or advertising. Suc...
 
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