Q: How can we distinguish our identity from other market players’?
Select a strong and relatively uncommon colour scheme
- Conduct an internal brand review; interview the founder and other key executives
- Review identities of global competitors
- Review colour palettes and select one that is distinctive
- Update existing identity, keeping key elements that clients have become familiar with
- Create a design system for all marketing collateral that will be easy to update with new aircraft photos without need for a design overhaul
- Ensure logo is always shown upfront to ensure continuity with previous system
Results: Brand recognition increased considerably
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