Q: How can a new market entrant build market credibility?
Identify and profile the market that you have the strongest selling proposition for and launch your brand with a campaign that target their key interest areas
- First conduct a SWOT analysis by reviewing the track record of the founding consultants
- Identify the company’s primary and secondary strengths and prioritise different tiers of clients
- Build a database using these insights
- Develop forward-looking thought leadership and white paper targeting the primary groups first
- Package the materials for a launch campaign across different communications channels
- Launch with a regional PR campaign, tying in the findings to current trends
- Use the reports as a means of introduction to key targets
- Use media clippings for initial marketing presentations
- Review and plan for next campaign
Results: Over 40% of new business for the client was a direct result of branding and other marketing solutions provided by Manifesto
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