Print and online media professionals all speak the same ‘lingo’ - or do they? We are told that netizens are more open, casual and collaborative. Here is one example.

Rafe’s the editor at CNET who covers Web 2.0. applications. He writes a blog that candidly lists a whole gamut of tips for public relations and marketing professionals.

Tip #109, called ‘The caveman pitch’, goes like this: “If you’re pitching me at a busy conference, and it’s late in the day, and especially if I have a drink in my hand, you should know that I’ve already heard dozens of pitches. My brain is full and I’m tired. Simplify. Even more than you usually would for a journalist. Or wait until the morning of the next day.”

Ouch. That is quite direct. Contrast this with say, the author tips from Harvard Business Review.

If you are ready for more useful reminders (or some chiding) from Rafe, we encourage you to visit ProPRTips.com.

Read our entry on Tips from a broadcast news producer.

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