In our last entry, we compared the top five luxury brands most mentioned in India and China. Here, we take a look at how India’s and China’s most recognised brands are faring outside their borders.
Two years ago, the Boston Consulting Group released a report (more…)
TIME’s latest Global Luxury survey revealed some interesting insights into how luxury brands are faring in Asia’s emerging markets (someone should really recognise them as ‘emerged’ by now), India and China.
At a cursory glance, it would seem that luxury brands (more…)
With this being the year China hosts the Olympics, advertising expenditures are expected to rise to an all-time high on the mainland.
It seems timely to review how advertisements on the mainland have evolved over the past decade.
We asked Kevin Ng who has spent the last eight years in China as Creative Director at various international agencies including Ogilvy & Mather, for his opinion.
It has been argued that Corporate Social Responsibility (CSR) programmes can augment a business’s marketing, improve staff recruitment and retention, promote positive brand differentiation and build customer loyalty.
So have Asian companies embraced CSR?
Blessed to give?
Looking at the latest 2007 results of Operation Santa Claus, a fundraising event organized annually by the South China Morning Post and RTHK in Hong Kong, (more…)
The year 2007 saw a record number of private equity (PE) deals in Asia.
With it, came a heightened awareness for the need for better public relations to educate wary Asian businesses on the long-term value that PE investors bring.
We were curious about how the PE industry within Asia has been viewed in the local newspapers and conducted a sample media scan over the past three years.