Good research helps inform good marketing decisions. When your budget does not allow for customized market research however, is desk research (sourcing useful existing pre-published information; also known as secondary research) a reliable alternative?

The Internet has made millions of megabits of information accessible. There are however, issues of credibility and validity.

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In our last entry, we compared the top five luxury brands most mentioned in India and China. Here, we take a look at how India’s and China’s most recognised brands are faring outside their borders.

Two years ago, the Boston Consulting Group released a report (more…)

TIME’s latest Global Luxury survey revealed some interesting insights into how luxury brands are faring in Asia’s emerging markets (someone should really recognise them as ‘emerged’ by now), India and China.

At a cursory glance, it would seem that luxury brands (more…)

With this being the year China hosts the Olympics, advertising expenditures are expected to rise to an all-time high on the mainland.

It seems timely to review how advertisements on the mainland have evolved over the past decade.

We asked Kevin Ng who has spent the last eight years in China as Creative Director at various international agencies including Ogilvy & Mather, for his opinion.

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We’ve all heard about the do’s and don’ts when working with the media, especially TV.

Through the years, we’ve seen some great reporting come out of Asian-based television studios and networks.

What is it like producing a great show from a behind-the-scenes perspective? We spoke to Ong, a producer at CNBC Asia. (more…)