Accenture has spent millions of dollars on their “Perform like a Tiger” advertising campaign.  Open any recent business magazine and you’re likely to see Tiger Woods in the midst of a golf swing or a challenging situation on the greens, with a clever headline from Accenture.

While we don’t have the research to show the impact of this campaign, it is probably safe to say that top-of-mind awareness for Accenture, as well as it brand perception, has improved over the past few years. (more…)

This recently landed in our inbox.

It’s essentially a spam email that is:
1. Made to look like a contact from Facebook
2. Friendly and highly personalized
3. Peppered with links to useful information

If you think Web 2.0 won’t be infiltrating business marketing for some time yet, we suggest you think again.

Need we say more?

For more information, please contact Manifesto.

Research studies have been useful marketing tools for companies that want to position themselves as thought leaders. The findings are used for developing deeper customer relationships, generating press interest and building knowledge.

Management and business consultants tend to take this sort of research inhouse. While this can be a quick and cost-effective platform, since those involved tend to have some expertise in research, we will quickly point out two common pitfalls. (more…)

Print and online media professionals all speak the same ‘lingo’ - or do they? We are told that netizens are more open, casual and collaborative. Here is one example.

Rafe’s the editor at CNET who covers Web 2.0. applications. He writes a blog that candidly lists a whole gamut of tips for public relations and marketing professionals.

Tip #109, called ‘The caveman pitch’, goes like this: “If you’re pitching me at a busy conference, and it’s late in the day, and especially if I have a drink in my hand, you should know that I’ve already heard dozens of pitches. My brain is full and I’m tired. Simplify. Even more than you usually would for a journalist. Or wait until the morning of the next day.”

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The current generation of CEOs and senior management are not ‘children of the digital revolution’.

In fact, 56% of Asia’s senior business executives confessed to never having been on a social networking site, according to a closed survey conducted by one of our clients. In addition, 61% of them feel ill-equipped to handle the opportunities and challenges presented by new technology.

The findings spell trouble for senior communications professionals who themselves are not yet gearing up for the Next Generation born between the late 70’s and early 90’s, otherwise known as the Millennials.

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