We all receive online newsletters from a myriad of businesses vying for our attention. Before you jump on the bandwagon and create your own, it is always good to first ask yourself four questions.
1. Am I addressing my readers’ specific interests?
It’s an online newsletter. So, there’s no need to write long essays.
It seems that the webinars that technology companies once used to introduce their products are moving into more mainstream presentations, such as corporate announcements, executive forums and internal staff training sessions. Communications managers who are new to the use of webinars may question their effectiveness. Can they really lead to sales, for example?
(more…)
The term, brand evangelist, is often used within consumer marketing circles, and less often in professional services marketing. (A brand evangelist may be known by different names; decision-making influencer, sources of referral, centre of influence etc.)
Consumer brand evangelists will talk about their favourite products or services without prompting or instigation. They may even go as far as making a YouTube video about the brand, collect the brand’s packaging over the years and visit all its stores – all at their own expense. (more…)
Increasingly, professional service firms are producing different forms of thought leadership such as white papers and articles, to showcase their in-house capabilities.
They are often used as:
• Tools to draw traffic to corporate websites
• Presentations for speaking engagements
• Complimentary hand-outs at third-party conferences
• Relationship building tools with new prospects and clients
• Media articles (more…)
The two most frequent requests we get for online marketing services are to help clients create ’sticky’ websites and to assist with email marketing. There are other effective online marketing tools that we often advise clients to consider.
We are not talking about paid advertising here. The tools we refer to do however, require substantial time, planning and management.