Advertising agency folk are known to be a fun bunch of people, who often complain about unreasonable clients and work hard, long, unearthly hours. Either the client is hard to please, the account team didn’t get the brief right, the creatives are burnt out or the deadlines were simply due yesterday.
How do marketing directors get the best out of their agency account teams? We decided to listen to the views of an industry “top dog”. We asked David Tang, president and CEO of DDB Group Singapore, for his opinions. David was named “Marketing Agency Professional of the Year 2009” by Marketing magazine in recognition of his leadership, management and achievements in the industry.
Giving away information on free graphic or web design templates seems to be counter-intuitive, but we believe that when you come across a useful tip, one should pass it on.
Through the years, we have observed with interest, new websites that popped up offering free logo designs, free layout templates and free packaging designs for example. Most are not of very high quality and are targeted at non-professionals. Today, there are possibly just a handful that would be worth investigating further.
While we have never used any of these services, they can be very useful for non-profit organisations or non-commercial projects. (more…)
Here, we begin a series of blog entries where we list all sorts of free and useful resources for B2B marketing professionals that we managed to source online. Once we started, we were amazed by what we found.
In this post, we provide a directory of free stock photographs. (more…)
The announcement by the Internet Corporation for Assigned Names and Numbers (ICANN) in late 2009 that they will be accepting non-Latin script for domain names marked a milestone in the history of the World Wide Web. Said Rod Beckstrom, ICANN’s president and chief executive, “We just made the Internet much more accessible to millions of people in regions such as Asia, the Middle East and Russia.”
Such domain names will be known as Internationalized Domain Names (IDN) i.e. domain names that include characters other than the letters of the basic Latin alphabet (the 26 letters “a-z”), numbers 0-9, and hyphen “-”.
Nowadays, the question seems to be not who is on Twitter, but rather, who is not on Twitter. The world seems to be aflutter with the Twitter phenomenon. Even Bill Gates is tweeting. The proliferation of Twitter and other Web 2.0 technologies such as Facebook, YouTube and blogs have drastically changed the way society socialises and communicates. And businesses are taking note.
Some of the world’s largest corporations are themselves changing the way they communicate and collaborate with their customers, stakeholders and employees. Just take a look at the way the web 2.0 tools that are important to business, according to a survey conducted by McKinsey in 2009.
Advertising agency folk are known to be a fun bunch of people, who often complain about unreasonable clients and work hard, long, unearthly hours. Either the client is hard to please, the account team didn’t get the brief right, the creatives are burnt out or the deadlines were simply due yesterday.
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