Ever wondered what it takes to position an art show for promotional purposes?

We asked T. Pang, an Asian-based art curator with over 10 years of international experience, for her thoughts.

What is the “pull factor” for art exhibitions?

“People visit art galleries or museums for a variety of reasons, (more…)

For those of us who can remember, consumers growing up in Asia’s developed cities will remember their favourite fast food joints; the ones that were ‘cool and hip’ to be seen in.

Western flavours

Looking back to the eighties, most of these were driven by (more…)

Marketing by demographics is an ‘age-old’ concept.

When Manifesto first had the opportunity to combine location-based technologies with Hong Kong traffic flow data for a client in 2005, we were excited by its possible applications (more…)

Macau is an increasingly attractive destination for mainland visitors, especially the nouveau riche. Indeed, the territory now challenges “Asia’s world city”, Hong Kong on its own turf: services, entertainment, and shopping (click to enlarge chart). (more…)

Over 2.5 billion mobile phones are in use around the world today. That is three times the number of personal computers, and almost double the number of TV sets. That’s a lot of eyeballs!

Advertising opportunities

Mobile advertising spend in comparison however, is small. In 2006, it amounted to just USD871 million (0.002%) out of total global advertising spend of USD450 billion, (more…)