Being in the creative industry, we always find the innovative use of outdoor advertising spaces intriguing.

Outdoor advertisements can grab attention simply by being impactful (more…)

Asian films have been receiving much international acclaim.

Will we begin to see more strategically placed Asian brands onscreen, as they piggyback on the global distribution of movies (more…)

It has been argued that Corporate Social Responsibility (CSR) programmes can augment a business’s marketing, improve staff recruitment and retention, promote positive brand differentiation and build customer loyalty.

So have Asian companies embraced CSR?

Blessed to give?
Looking at the latest 2007 results of Operation Santa Claus, a fundraising event organized annually by the South China Morning Post and RTHK in Hong Kong, (more…)

The year 2007 saw a record number of private equity (PE) deals in Asia.

With it, came a heightened awareness for the need for better public relations to educate wary Asian businesses on the long-term value that PE investors bring.

We were curious about how the PE industry within Asia has been viewed in the local newspapers and conducted a sample media scan over the past three years.

(more…)

2007 was a good year, and many professionals in Asia can expect to receive bumper bonuses. Travel service providers are hoping that some of this will translate into increased holiday bookings for 2008.

Has the rise of social-networking sites, travel blogs, budget airlines and range of specialist holiday options impacted how Asia’s well-heeled travel?

We conducted a quick dipstick survey asking over sixty respondents in Hong Kong about their travel preferences and habits. Each respondent earned a salary of between HK$40,000-HK$80,000 a month and traveled at least four times a year on average.

(more…)