Good research helps inform good marketing decisions. When your budget does not allow for customized market research however, is desk research (sourcing useful existing pre-published information; also known as secondary research) a reliable alternative?
The Internet has made millions of megabits of information accessible. There are however, issues of credibility and validity.
2007 was a good year, and many professionals in Asia can expect to receive bumper bonuses. Travel service providers are hoping that some of this will translate into increased holiday bookings for 2008.
Has the rise of social-networking sites, travel blogs, budget airlines and range of specialist holiday options impacted how Asia’s well-heeled travel?
We conducted a quick dipstick survey asking over sixty respondents in Hong Kong about their travel preferences and habits. Each respondent earned a salary of between HK$40,000-HK$80,000 a month and traveled at least four times a year on average.
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