Talking to your stakeholders can be a useful way to source new marketing ideas. We have hosted very successful brainstorming sessions for clients that comprised of suppliers, staff, business partners and marketing professionals from other industries.

One may also be tempted to ask consumers for ideas. This is where we need to tread cautiously. Depending on whom you ask, how you ask and in what context, there is always a danger of arriving at misleading answers. (more…)

Good research helps inform good marketing decisions. When your budget does not allow for customized market research however, is desk research (sourcing useful existing pre-published information; also known as secondary research) a reliable alternative?

The Internet has made millions of megabits of information accessible. There are however, issues of credibility and validity.

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2007 was a good year, and many professionals in Asia can expect to receive bumper bonuses. Travel service providers are hoping that some of this will translate into increased holiday bookings for 2008.

Has the rise of social-networking sites, travel blogs, budget airlines and range of specialist holiday options impacted how Asia’s well-heeled travel?

We conducted a quick dipstick survey asking over sixty respondents in Hong Kong about their travel preferences and habits. Each respondent earned a salary of between HK$40,000-HK$80,000 a month and traveled at least four times a year on average.

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