Q&A: PR crisis management and the face of your spokesperson
Saturday, October 31st, 2009
In advertising, you have the option to choose from dozens of models to be the ‘face of your brand’. When it comes to your CEO however, you don’t have a choice. But does the ‘brand face’ really matter when it comes to public relations?
Professor Gerald J. Gorn, chair of the marketing department at the University of Hong Kong, thinks that it does - especially when your CEO is the key spokesperson during a crisis that threatens to undermine the company’s reputation as an honest corporate citizen.




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