Warning! Survey customers with caution
Monday, December 1st, 2008
Talking to your stakeholders can be a useful way to source new marketing ideas. We have hosted very successful brainstorming sessions for clients that comprised of suppliers, staff, business partners and marketing professionals from other industries.
One may also be tempted to ask consumers for ideas. This is where we need to tread cautiously. Depending on whom you ask, how you ask and in what context, there is always a danger of arriving at misleading answers. (more…)

Good 