With the rise of new digital formats - smart phones being one important channel - how can you ensure that your email announcements and online newsletters are optimized across platforms, from computers to PDAs?
We feature here, 10 tips from Loren McDonald, vice-president of industry relations for Silverpop, an email service provider:
We all receive online newsletters from a myriad of businesses vying for our attention. Before you jump on the bandwagon and create your own, it is always good to first ask yourself four questions.
1. Am I addressing my readers’ specific interests?
It’s an online newsletter. So, there’s no need to write long essays.
Increasingly, professional service firms are producing different forms of thought leadership such as white papers and articles, to showcase their in-house capabilities.
They are often used as:
• Tools to draw traffic to corporate websites
• Presentations for speaking engagements
• Complimentary hand-outs at third-party conferences
• Relationship building tools with new prospects and clients
• Media articles (more…)
The two most frequent requests we get for online marketing services are to help clients create ’sticky’ websites and to assist with email marketing. There are other effective online marketing tools that we often advise clients to consider.
We are not talking about paid advertising here. The tools we refer to do however, require substantial time, planning and management.