No one bank can be the leading bank for all customers – especially in Hong Kong, it seems.

Make it 4 banks for me, please

Average mid-income level citizens in the city patronize 4 banks and utilise 5.5 banking products, according to a survey conducted by Standard Chartered in 2007. (Respondents were aged 30-40 with monthly income ranging from HKD20,000 - HKD50,000).

(more…)

When an all-new food store promising organic and natural choices launched in Hong Kong in November 2006, it opened with a keenly differentiated brand positioning. We did however wonder how much success ThreeSixty would have in a location (more…)

Few brands in Asia make senior citizens and retirees a key target market. Maybe they should plan on doing so. In the West, the over 55’s are being rediscovered as a target group by the media, business and advertising.

Reinventing retirement

As Asia ages, the grandmas and grandpas as we know them today will be very different from (more…)

Ever wondered what it takes to market industrial brands?

We asked S.K., executive officer at a global manufacturer and marketer of building products with annual sales in excess of $2.5 billion, for some insights.

One of the things we noticed during the discussion was that while the core principles are very similar, the terms used for marketing (more…)

Prepare to be surprised by the results of our research into the publications most read by key decision makers in major Asian cities such as Hong Kong, Seoul, Singapore, Bangkok, Sydney, Mumbai and Delhi.

The darlings of B2B firms

Based on data from Synovate’s PAX media survey (more…)