It has been argued that Corporate Social Responsibility (CSR) programmes can augment a business’s marketing, improve staff recruitment and retention, promote positive brand differentiation and build customer loyalty.

So have Asian companies embraced CSR?

Blessed to give?
Looking at the latest 2007 results of Operation Santa Claus, a fundraising event organized annually by the South China Morning Post and RTHK in Hong Kong, (more…)

The year 2007 saw a record number of private equity (PE) deals in Asia.

With it, came a heightened awareness for the need for better public relations to educate wary Asian businesses on the long-term value that PE investors bring.

We were curious about how the PE industry within Asia has been viewed in the local newspapers and conducted a sample media scan over the past three years.

(more…)

Ever wondered what it takes to position an art show for promotional purposes?

We asked T. Pang, an Asian-based art curator with over 10 years of international experience, for her thoughts.

What is the “pull factor” for art exhibitions?

“People visit art galleries or museums for a variety of reasons, (more…)

For those of us who can remember, consumers growing up in Asia’s developed cities will remember their favourite fast food joints; the ones that were ‘cool and hip’ to be seen in.

Western flavours

Looking back to the eighties, most of these were driven by (more…)

Macau is an increasingly attractive destination for mainland visitors, especially the nouveau riche. Indeed, the territory now challenges “Asia’s world city”, Hong Kong on its own turf: services, entertainment, and shopping (click to enlarge chart). (more…)