Increasingly, professional service firms are producing different forms of thought leadership such as white papers and articles, to showcase their in-house capabilities.

They are often used as:

•    Tools to draw traffic to corporate websites
•    Presentations for speaking engagements
•    Complimentary hand-outs at third-party conferences
•    Relationship building tools with new prospects and clients
•    Media articles (more…)

In our last entry, we compared the top five luxury brands most mentioned in India and China. Here, we take a look at how India’s and China’s most recognised brands are faring outside their borders.

Two years ago, the Boston Consulting Group released a report (more…)

TIME’s latest Global Luxury survey revealed some interesting insights into how luxury brands are faring in Asia’s emerging markets (someone should really recognise them as ‘emerged’ by now), India and China.

At a cursory glance, it would seem that luxury brands (more…)

We’ve all heard about the do’s and don’ts when working with the media, especially TV.

Through the years, we’ve seen some great reporting come out of Asian-based television studios and networks.

What is it like producing a great show from a behind-the-scenes perspective? We spoke to Ong, a producer at CNBC Asia. (more…)

Asian films have been receiving much international acclaim.

Will we begin to see more strategically placed Asian brands onscreen, as they piggyback on the global distribution of movies (more…)