Awards in general, bring accolades and recognition. They are also a great tool for branding.

Website awards in particular, can bring online traffic to your website. Here are some other arguments to participate in them.

Winning website awards can a great morale (and internal credibility) builder for the team involved. They not only offer an internet marketing opportunity, but also provide a benchmark and valuable feedback for your website development efforts. They can also help generate publicity and incoming links as winners are announced to the media and listed on awards websites.

Now let’s say you’ve spent months on developing a new website for your B2B company and would like to submit your work to some website awards. What are some of the more credible awards programmes out there in the worldwide web?  Which ones are appropriate for professional services firms (PSF)?

(more…)

Augmented Reality, or AR in short, has been around for years. Think of sports programmes on television for instance: those larger-than-life logos that appear ‘imprinted’ onto rugby fields or the digital ‘time markers’ inside each lane during the swimming competitions at the 2008 Olympics.

Augmented Reality on mobile devices on the other hand, has just started taking off, particularly as the way people interact with their mobile phones continues to evolve. We believe the implications for location-based mobile marketing are exciting, particularly for consumer brands.

(more…)

Some of the world’s largest corporations are themselves changing the way they communicate and collaborate with their customers, stakeholders and employees.  Just take a look at the way the web 2.0 tools that are important to business, according to a survey conducted by McKinsey in 2009.

(more…)

“What’s the difference between B2B and B2C marketing?” was the question we were recently asked. That question is similar to comparing the sun and the moon, and requires a good amount of time to answer in full.

So we decided to list 8 important differences, and throw in some useful B2B marketing tips here for everyone.

1. The power of many

In consumer marketing, your target is an individual.

In B2B marketing, you could be targeting any number of people along the decision-making chain, some of whom may not even be located in the same country as you! (more…)

You’ve been allocated a budget to set up your company’s corporate social responsibility (CSR) programme. How do you create one that effectively supports both your brand image and your selected charity/charities?

We spoke to Tiffany Pinkstone, Director of the Sovereign Art Foundation, about her experience. Whilst many companies only pay lip service to their CSR agendas, the Sovereign Art Foundation (SAF), a charity founded by The Sovereign Group in 2003, has become one of the most recognised benefactors of Asian art and artists today. It has since helped raise 1.5 million US dollars in support of causes that use art as a means of rehabilitating trauma and abuse victims in Asia. (more…)