Marketing by demographics is an ‘age-old’ concept.

When Manifesto first had the opportunity to combine location-based technologies with Hong Kong traffic flow data for a client in 2005, we were excited by its possible applications (more…)

Over 2.5 billion mobile phones are in use around the world today. That is three times the number of personal computers, and almost double the number of TV sets. That’s a lot of eyeballs!

Advertising opportunities

Mobile advertising spend in comparison however, is small. In 2006, it amounted to just USD871 million (0.002%) out of total global advertising spend of USD450 billion, (more…)