Accenture has spent millions of dollars on their “Perform like a Tiger” advertising campaign.  Open any recent business magazine and you’re likely to see Tiger Woods in the midst of a golf swing or a challenging situation on the greens, with a clever headline from Accenture.

While we don’t have the research to show the impact of this campaign, it is probably safe to say that top-of-mind awareness for Accenture, as well as it brand perception, has improved over the past few years. (more…)

This recently landed in our inbox.

It’s essentially a spam email that is:
1. Made to look like a contact from Facebook
2. Friendly and highly personalized
3. Peppered with links to useful information

If you think Web 2.0 won’t be infiltrating business marketing for some time yet, we suggest you think again.

Need we say more?

For more information, please contact Manifesto.

With the rise of new digital formats - smart phones being one important channel - how can you ensure that your email announcements and online newsletters are optimised across platforms, from computers to PDAs?

We feature here, 10 tips from Loren McDonald, vice-president of industry relations for Silverpop, an email service provider:

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With this being the year China hosts the Olympics, advertising expenditures are expected to rise to an all-time high on the mainland.

It seems timely to review how advertisements on the mainland have evolved over the past decade.

We asked Kevin Ng who has spent the last eight years in China as Creative Director at various international agencies including Ogilvy & Mather, for his opinion.

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Being in the creative industry, we always find the innovative use of outdoor advertising spaces intriguing.

Outdoor advertisements can grab attention simply by being impactful (more…)