With this being the year China hosts the Olympics, advertising expenditures are expected to rise to an all-time high on the mainland.
It seems timely to review how advertisements on the mainland have evolved over the past decade.
We asked Kevin Ng who has spent the last eight years in China as Creative Director at various international agencies including Ogilvy & Mather, for his opinion.
Being in the creative industry, we always find the innovative use of outdoor advertising spaces intriguing.
Outdoor advertisements can grab attention simply by being impactful (more…)
Asian films have been receiving much international acclaim. Will we begin to see more strategically placed Asian brands onscreen, as they piggyback on the global distribution of movies (more…)
Marketing by demographics is an ‘age-old’ concept.
When Manifesto first had the opportunity to combine location-based technologies with Hong Kong traffic flow data for a client in 2005, we were excited by its possible applications (more…)
Macau is an increasingly attractive destination for mainland visitors, especially the nouveau riche. Indeed, the territory now challenges “Asia’s world city”, Hong Kong (more…)