Business-to-business PR is taking on the role of facilitator and champion for “growth via relationships”. With millions of ongoing online communications each day, many companies are asking: What can my company do to benefit from digital PR, beyond the traditional media relations models?

In fact, the Why, Who, What, When and How of B2B PR have evolved and a larger array of options is available to PR professionals. Even the vocabulary of B2B PR and the way its players interact are changing. (more...)

Mobile offers many ways for B2B companies to interact with their customers: some of them, like apps, may be new and unfamiliar; others like SMS and email have been around for many years, but need careful thought when using them for mobile devices, especially smartphones with small screens. Mobile also gives fresh life to web banner ads by adding features like click-to-phone to connect customers immediately to your sales staff.

Here is a beginner's guide to mobile marketing strategy. You may also wish to download the white paper "B2B Marketing in a Mobile World" by Manifesto. (more...)

When we work with clients on print design projects, we often get asked for advice on the technical aspects of printing. How long will it take to print Chinese New Year red packets? How do certain special effects or other requests impact the total costs? What is the difference between lamination and varnishing? Can the turnaround time be sped up?

First, let us address the most common question: what is the minimum high-resolution photo size for high quality printing across various media?

• For A4 sized brochures (full bleed photo), please provide photos that are 300dpi/150 MB
• For A1 sized posters (full bleed photo), photos for offset printing should ideally be 300dpi/400MB (150 dpi/100 MB if it is for inkjet printing)
• For exhibition booth walls (2m x 3m), photos are usually printed using inkjet printing, so please provide photos that are at least 150 dpi/150 MB
• For typical billboards (12m x3m), photos can be 100 dpi/150 MB (on inkjet)

But does dpi stand for? Next, we provide the explanations for common print production terms in relatively non-technical terms. (more...)

Every meeting you conduct under the auspices of your organization requires thorough preparation. What more for media interviews when what you say can have important repercussions on your organization and your own credibility? Recently, we have seen how statements by seasoned professionals during the financial crisis were sensationalised or how under-prepared executives were made to look inept.

Successful media interviews are not impossible; they just require proper preparation, even for the most experienced business professionals or politicians.  There are a few things anyone can do before a media interview. (You may also want to refer to "Media training and helpful interview tips").
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People are hooked on mobile communication. There's a much-quoted statistic that people on average take 26 hours to notify the police if their wallet goes missing, but just 68 minutes to report the loss of a mobile phone. As a result, mobile is a gift to business-to-business (B2B) companies looking for new ways to strengthen existing relationships and build new links with busy and often overworked customers. Above all, mobile is personal, and that makes it ideal for permission-based marketing.

Here are some suggestions on how to get your B2B mobile marketing strategy up and running. You may also wish to download the white paper "B2B Marketing in a Mobile World" by Manifesto. (more...)